Butterflyzer's fully integrated browser uses the same web engine as the one you're using now (you can even pick the engine you want to use). So everything renders quickly and looks as you'd expect. (You can also import everything you find in Butterflyzer into your desktop browser bookmarks.)

But Butterflyzer browser is more than an ordinary supports unique features like gliding panes, a simple text reader mode, and semantic browsing. Semantic tags, search words, and custom tags appear in the browser text itself, and you can select items that appear in articles to focus on them. It's easy to scan many pages at once and find exactly those items that are most relevant to you.

Search and Collect

Enter a search in the search bar or click a button on a page, and Butterflyzer goes to work. But not in the way you might be expecting. What's truly revolutionary is how all of this information is collected and integrated. When you do am internet search from a typical browser, the information is provided to you in a way peculiar to whatever service you're using. You can't combine information from multiple places, least of all when the information represents completely different types of entities. When you search with Butterflyzer, you're actually getting information from a number of services and it is all seamlessly woven together along with where and when the information was collected and the paths that led you there.

  1. Google Web and News Searches We're all familiar with these.
  2. Topsy Searches Topsy provides pages and tweets that people are interested in now.
  3. Topsy Analytics Topsy rankings and other information so you know what people are discussing.
  4. OpenCalais Semantic tagging for all of this, so you can quickly identify which information you're actually interested in.
  5. Tweets What are people saying about the topic now or in the last two weeks?
  6. Streaming Tweets Up to the minute monitoring of topics or
  7. Twitter Networks Explore Twitter Author and Tweet networks.
  8. Yahoo Placemaker Geo-location for pages and tweets as appropriate.

When you load a web page, most of the time spent displaying the page is spent waiting for the results to return. Performance bottle-necks are generally not due to bandwidth, but to server response time. By coordinating parallel queries, the Butterflyzer engine can talk to many services at once -- sometimes conducting dozens of searches at a time! If you do a lot of internet searches, you might be amazed at the improvement in your productivity.


It is easy to collect a lot of information from the web, but what do you do with it? Think about how clumsy the process of simply creating and managing bookmarks is using conventional browsers. Butterflyzer also allows you to organize items in a tree, but these aren't simple bookmark hierarchies -- they're live connections to the data we've collected above and they can be organized in much more sophisticated and dynamic ways.

And thanks to our integration with OpenCalais, cataloging is automatic! For example, when you search for a page on Obama, you'll get an entry "President Obama" under "People", "White House" under "Organization", etc.. You can organize content yourself of course. For example, you might create a "Politics" collection, perhaps as part of a "Interests" collection, and so on. You can create boolean categories for your collections that allow you to easily combine and restrict member pages. For example you might create a Set called "Congress" that contains "Republican Members" and "Democratic Members". When you add a democratic to the appropriate list, "Congress" will contain the member as well. It all adds up to a comprehensive solution for managing the internet content that matters to you.


Cataloging naturally leads into curation. You have the information that you want, but do you know what it contains and why it might be important? Curation process can be accomplished simply through working with tags and adding and removing items. In upcoming versions of Butterflyzer, you'll see support for custom page-scraping, and other techniques to collect even more meta-data automatically. Thanks to Butterflyzer's unique search integration, all of your curation is coordinated across content types.

As anyone who has ever "collected" old magazines knows, it's a lot harder knowing what to throw away than knowing what to keep. Butterflyzer provides powerful but easy to use tools for de-clutter your information space. When you delete any items they're automatically removed from every collection. (Seems simple, but bookmarks don't work that way!) When you prune an item, all of the related items from any search sources, including tags, tweets, content authors and so are also wiped out. You'll be amazed at how quickly you can get down to what matters.


How many tabs do you have open in your browser right now? How do you find things that you're looking for? When you think you're done with something you close the window. Then you have to go and do that Google search again. Or did you find it in Topsy? And once you're done all of the work you close out of your browser and it's gone. Unless you can find it buried in your browser history... somewhere.

Butterflyzer solves this problem through our automated integration of various data sources. For example, when you look at a web page, you can quickly navigate to all of the related tweets. Of course, you can get all of this information from various web tools, but think of how much time you spend just moving from one search page to another. Butterflyzer allows you to change your focus any time, and navigate between pages, tweets, content authors and other resources seamlessly.


All of the information Butterflyzer collects is incorporated into our content exploration tools, so that you can see how everything is related. And the visualization tools are much more than a way to find the information you've already collected. They help you decide what to search for next and see ataa glance which pages are important. What kind of information is on this webpage that isn't available on that one? Who's got something to say about this, and how are they related to other people? It would be nice to be able to find out without visiting each individual page, wouldn't it? Butterflyzer let's you do that.

Butterflyzer's deeper agenda is to find stuff you weren't looking for but that you're really glad you found. After all, you probably can find everything you need using Google. It might take time, and you might have to dig through a bunch of irrelevant stuff, but you'll find it eventually. What you won't be able to see from the search results is the deeply embedded information linked to your local information context. That's because Google doesn't know about your local context -- just from what it infers from your previous Google searches. And generic semantic tools don't know much about your current context either. But Butterflyzer does know, because you've told it. This sort of seamless local contextualization is the key to what you might call the "Butterflyzer Effect" -- and it is simply not possible without close integration with the browser and exploration tools.


Butterflyzer let's you get even deeper into what we've collected, curated and explored, allowing you to analyze relationships in a rigorous, reportable quantifiable way, and producing intuitive visualizations that allow you to quickly pick out the concerns that matter. They let you see the bigger picture. How are all of the things that you've been looking at related? What are the relative strengths of different search terms? Which communities are interested in what topics?

For example, let's say that you are an Oracle executive and you want to find out how recent changes in Java are being perceived in the tech world. You could do a search through Google to find out what the press is saying, and then do a Twitter search to see what developers are actually talking about. Or, you could use Butterflyzer to do things in a much more systematic way. You could search for other companies and see how their OpenJDK related news is being received. And you can correlate all of this information dynamically simply by focussing on tags.



Now that you've collected, curated, explored and analyzed this information, what else can you do with it? Whatever you want. Buterflyzer information isn't kept on someone else's server somewhere. Of course, your usage is governed by the terms of service from the original provider, but we don't tell you what you can do with it and we'll never charge a fee for your use of it. Instead, we help you to share it with the rest of the World Wide Web. It's your data, right?

With one or two mouse clicks, you can create web documents that you can then provide to others, integrating data on interest in various subjects including tweets, news items and other sources to create a single timeline for events and interests. You can create exhibits including faceted pages with tables and indexes, interactive timelines and even interactive charts with annotated web links. All of these are based on open web tools with no Butterflyzer client dependencies.

Butterflyzer files are simple documents that can be emailed, shared on file servers or exported to bookmarks files and spreadsheets with more output formats to come. Butterfyzer data is defined using standards-based technology (EMF and XML). Currently we support two file storage methods; an easily parsed XML and a highly efficient binary format. But the underlying technology allows means that we can support all sorts of storage and communication approaches, including all of the common RDBMs systems, fully collaborative multi-user environments, and even really advanced stuff like MongoDB and High Replication Datastore. If you don't know what any of that means that's ok -- we'll take care of the technical details. We love making software that makes your life on the internet more productive, enjoyable and creative.

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