Butterflyzer

The Revolutionary
Content Intelligence Environment

...for when you're not just browsing.

Why settle for a tool designed for "browsing" the web, when what you really need is to dig deep?

Think outside of the Browser™.

Browsers really haven't come all that far since Mosaic. That's because they're stuck thinking about better ways to present single web pages. We think social media browsing should be an integrated, shared experience that takes you outside of the confines of your browser window.

See the web as it was meant to be seen™.

Internet content is a rich graph structure. Why pretend that it's a table? Butterflyzer gives you powerful, easy to use tools that let you see the deep relationships that other tools hide.

  • NotJustBrowsing
  • ThinkOutside
  • SeeTheWeb
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What's Butterflyzer?

Butterflyzer is not just a new software product, but an entirely new category of software. We're calling it a "Content Intelligence Environment". Butterflyzer is an integrated desktop application for exploring, collecting, cataloging and visualizing social media and related events. It shares features with Browsers, media clients, and content management tools, but offers much more. It provides powerful analysis and curating capabilities like expensive web-based service providers, but we don't pretend to give you all the answers...we don't even tell you what questions to ask.

Butterflyzer is like an in-house geek, research assistant, and librarian for the web. It can help you find and quickly integrate information you need from various sources -- including Twitter, Open Calais, Topsy, Google Insights, PlaceMaker and other web sources -- allowing you to focus on specific issues and events important to you. Butterflyzer works on all the major platforms and uses open and standards based toolsets and data storage solutions. It's easy enough to be used by everyone, but built on an architecture powerful and scalable enough to serve demanding enterprise level tasks. In a nutshell, Butterflyzer is The Semantic Web for the Rest of Us.

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The Story So Far...

When we introduced Butterflyzer we knew it was a powerful and unique tool. But there are plenty of innovative products that just never found a market. With everything invested in product development, there wasn't much left over for sales and marketing. So we decided to take a unique approach to market testing. We turned to social media with this message:

Butterflyzer is in Alpha now. Before we release more polished versions, we need to know if people really want it. So if you like it and want to see a full version, follow us on twitter, and tell your friends. If we get 10 followers we'll release an alpha version. If we get 100 followers we'll release a beta. If we get 250 followers, we'll make a nicely packaged version available commercially at a decent price. Simple as that.

So far, so good.

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